For more than 50 years Selle Royal has made comfortable saddles for millions of cyclists throughout the world.

Our history is one of original design and radical innovation and growth from a small workshop to a major industry which is today a world leader in the manufacture of bicycle saddles.

Through the 80s and 90s Selle Royal became a major partner for the biggest manufacturers of recreational bicycles. The comfort needed on these bicycles helped Selle Royal develop a great experience, which could be transfered to all cycling disciplines with the new LOOKIN' and fi'zi:k brands.

Today, the sophisticatted manufacturing technology at Selle Royal can produce no less than 70,000 saddles daily. The production facility covers 20,000 m² and is in full compliance with the most modern criteria regarding safety in the workplace and respect for the environment.

Selle Royal exports to over 30 countries worldwide and is the choice of many important and prestigious bicycle manufacturers. Our saddles have won numerous design awards and are today the subject of scientific research in the bio-engineering laboratories of major European Universities.